Why TV still won’t embrace the web quite yet
Industry Centre > Blogs > Why TV still won’t embrace the web quite yet
Posted by Liz Hover
on Tuesday, June 08, 2010.
Categories: Television, NSI
With the emergence of the Canada Media Fund and the increasing popularity of the web you'd think traditional TV was on the skids.
What’s the future of TV? For the near future, it’s more TV. So says TV producer Steve Levitan.
That will change when advertisers value web viewers as
much as TV viewers. Read the full post
on All Things Digital in which Levitan explains the
state of the business at the D8 conference last week.
NSI on the web
Views expressed here are the views of the author and do not necessarily reflect the views of the National Screen Institute - Canada (NSI).
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The views expressed here are the views of the author and do not necessarily reflect the views of the National Screen Institute - Canada (NSI).