Telefilm opens up online marketing/social media intiative to English-language filmmakers
Industry Centre > Blogs > Telefilm opens up online marketing/social media intiative to English-language filmmakers
Posted by Liz Hover
on Monday, July 19, 2010.
Categories: Social media, Film, Finance, Distribution, NSI
Telefilm Canada has opened up its Web-Ciné
360 pilot initiative to English language filmmakers for the next two
years. The initiative encourages online marketing and social media
use as part of film distribution.
To be eligible, filmmakers must use search-engine optimization or web technologies to produce content-rich websites; create content for social media tools such as blogs, Facebook, Twitter and YouTube; or use online advertising.
To measure the strategies’ effectiveness, distributors will be invited to use online analysis tools, and even use companies with expertise in this area.
Telefilm’s initiative for the English market is aimed at distribution companies eligible for the organization’s feature-film Marketing Program, for projects having recently obtained production support. Distributors have until October 29, 2010 to submit a project.
Read the full guidelines now.
NSI on the web
Views expressed here are the views of the author and do not necessarily reflect the views of the National Screen Institute - Canada (NSI).
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The views expressed here are the views of the author and do not necessarily reflect the views of the National Screen Institute - Canada (NSI).