
Posted on Monday, October 19, 2009.
News release: October 19 | 2009
Mid-level Canadian television producers who have projects ready to sell internationally can now apply for training through NSI Global Marketing. This professional development program offered by the National Screen Institute – Canada (NSI) teaches the essentials of selling, pitching, promoting and networking in preparation for
MIPTV 2010 in France.
Get the application kit here. Apply by Friday, November 20, 4:30 p.m., Central Time.
Some of Canada’s best known producers are graduates of the NSI Global Marketing program crediting it with providing valuable training and experience that they have incorporated into their daily jobs.
NSI Global Marketing graduates include producers such as:
Kirk Shaw (
Battle in Seattle,
Personal Effects),
Laura Lightbown (
Da Vinci’s Inquest,
Intelligence), and
Virginia Rankin (
ReGenesis,
The Murdoch Mysteries).
2008 NSI Global Marketing grad
Heather Hawthorn-Doyle (
Omni Film) says that the skills she learned led not just to meetings but to actual sales.
"France's DCCVTV buyer
Nadia Corbino saw some of our one sheets at MIPTV, set up a meeting, and has since bought two of our series,
She's Crafty and
Pure Design.
We also, even now, get emails from international broadcasters who saw some of the one sheets and are following up with sales or at least strong interest."
Another of Heather’s shows,
Word Travels, is seen internationally.
Added
Jennifer Holness, Hungry Eyes/Film Food Inc., "Being a participant in the NSI Global Marketing program proved helpful in orienting me with the nuances of attending such a large market. The intensive one-week workshop proved invaluable as it allowed me to focus on the bigger picture for my company. At market we were encouraged and showed how to make use of every opportunity to make connections with producers and broadcasters."
Audio interviews
Exclusive audio interviews with the leaders of the NSI Global Marketing program have been added to the NSI website. These audio interviews give extra information about applying to the program, what makes a successful application and what students can expect if they are accepted into the program.
Interested participants can get a sense of the high calibre movers and shakers in the program’s associate faculty by watching White Pine Pictures’
Peter Raymont share his experiences about pitching projects and how documentary filmmaking has evolved.
View a complete list of
NSI Global Marketing alumni and
their thoughts on the program.
About program manager Mickey Rogers
Program manager
Mickey Rogers’ goal is to assist companies to move to the next level by increasing their revenues, forming strategic partnerships and honing their products for the international marketplace.
Mickey has worked in the film and television industry for over 20 years and is using her expertise in workshops on leadership and strategy within the content community.
Her presence in both the national and international television communities has given Mickey a stellar reputation forming key strategic alliances with broadcasters, financiers and international production houses. Some of Mickey’s consulting clients have included Martha Stewart Omnimedia, Creative Business Wales and numerous independent producers.
As one of the founding partners of Forefront Entertainment Group, she was responsible for the building of an integrated film and television production and distribution company.
She launched award-winning productions such as
Madison,
The Adventures of Shirley Holmes, and
The Magician's House. She’s a graduate of the executive coaching program at Royal Roads University and is writing a book and creating a website on pitching.
As part of the NSI Global Marketing program, NSI will cover travel and accommodation costs to and from the pre-market training session. NSI reimburses 100% of the MIPTV registration cost and 50% of travel and accommodation costs to the market, up to a maximum of $1,000 per participant.
NSI Global Marketing is made possible through the generous support of Presenting Sponsor
Canwest.
NSI on the web