Lessons in film distribution from The White Stripes

Posted by Liz Hover on Sunday, February 28, 2010. Categories: Social media, Marketing, Distribution, NSI

US rock band The White Stripes made a documentary.

The Documentary Tech blog writes about The White Stripes innovative ideas around hosting a screening of their film.

Should you choose to apply to screen the film, your screening kit will include tasty White Stripes popcorn and peppermint swirl candy.

If that isn't an incentive, I don't know what is.

NSI on the web

 
 




 

Views expressed here are the views of the author and do not necessarily reflect the views of the National Screen Institute - Canada (NSI).

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The views expressed here are the views of the author and do not necessarily reflect the views of the National Screen Institute - Canada (NSI).

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