Building an audience & creative career in the digital age Liz Hover
Industry Centre > Blogs > Building an audience & creative career in the digital age | Liz Hover
Posted by Liz Hover
on Monday, March 23, 2009.
Categories: Marketing, Careers, Digital media, Distribution, NSI
Take a look around the internet and there's no shortage of forums, social networking sites and a thousand other online spaces to promote your brand. For free.
According to author Scott Kirsner, the result is the noisiest, most chaotic marketplace that creative artists have ever known.
It's this chaos that caused Scott to ask:
"... how do you cultivate a big audience for your work, and how do you leverage that audience to support your career financially?"
So he wrote a book about it.
Kirsner says:
"I wrote Fans, Friends & Followers to address those challenges with useful strategies, examples, explanations, and first-person success stories. It includes an overview of the tools, sites, and services that pioneering artists are using to create a new relationship with their audience."
Take British actor, comedian and author, Stephen Fry. He's become a Twitter star. With over 330,000 followers he ranks in the top 20 most popular tweeters.
Twitter, the exploding microblogging platform has taken Fry's brand to a new level and connected him with fans like no other online space can. Twitter allows Fry to engage in real-time conversation with his followers. And best of all, Twitter is free.
Scott's book contains 30 interviews with visual artists, comedians, animators, documentary filmmakers, musicians, writers, and others who’ve pioneered new ways to build a creative career online (and off.) It delves into the business models that can support leaving the day job behind.
For more information about the book and to purchase Fans, Friends & Followers, visit Scott Kirsner's website.
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Views expressed here are the views of the author and do not necessarily reflect the views of the National Screen Institute - Canada (NSI).
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The views expressed here are the views of the author and do not necessarily reflect the views of the National Screen Institute - Canada (NSI).