UPDATE: Sheri Candler joins Jon Reiss & David Geertz for Winnipeg event

Posted on Wednesday, February 17, 2010.

The National Screen Institute - Canada (NSI) is excited to announce that independent film marketing expert Sheri Candler will moderate a panel featuring Jon Reiss (named one of "10 Digital Directors to Watch" by Daily Variety) and David Geertz (described by Ted Hope as one of the brave new thinkers of truly free film) who will talk about new models of film marketing, distribution and financing for the digital era. The event is hosted in Winnipeg and open to the public.

This special panel discussion takes place Wednesday, March 10, 1:30 p.m. to 3:30 p.m. at Urban Shaman: Contemporary Aboriginal Art; admission $20 (cash only on the door); to attend, please RSVP on Facebook. Or call 204-957-2998.

The National Screen Institute is offering a special price for students, On Screen Manitoba members, Winnipeg Film Group members and New Media Manitoba members: $10, valid student ID or membership card must be presented to receive discount.

About the speakers

Sheri Candler - Sheri is a successful marketing and publicity specialist who helps independent filmmakers gather an audience for their work. While working as the Marketing and Sponsorship Manager for the Santa Clarita Valley Film Festival, she encountered talented filmmakers with expert knowledge in storytelling and film production, yet lacked the knowledge of how to promote and distribute their films. As a fan of independent films, it was painful to see how opportunities were being missed and she now uses her marketing experience to help independent filmmakers devise successful marketing and promotional strategies. Recently, she has worked with the Los Angeles Film Festival, the Los Angeles International Shorts Fest (LA Shorts) and is a contributing writer to Microfilmmaker Magazine covering film marketing for microbudget films.

Jon Reiss
- filmmaker and author of the acclaimed book Think Outside the Box Office (Ted Hope calls Jon's book, '... mandatory reading ...") - will share his innovative perspectives on film marketing and distribution.

Jon is a critically acclaimed filmmaker whose films have screened at Sundance, Toronto, Berlin, Tribeca, Los Angeles, Rotterdam and Seattle. He has produced and directed shorts, music videos and three feature films, most recently Bomb It (Tribeca 2007) about graffiti, street art and the battle over visual public space throughout the world. Based on his experience releasing Bomb It with a hybrid strategy and the classes he teaches at California Institute of the Arts, Jon wrote: Think Outside the Box Office: The Ultimate Guide to Film Distribution in the Digital Era.

David Geertz - entrepreneur, crowdfunding expert, filmmaker and transmedia producer - will share ideas about new models of film financing including crowdfunding. With The Biracy Project, David hopes to transform film financing and promotion.

David founded The Biracy Project after he was asked by an investor for a film project to remove his cast, fire the director and put the investor’s girlfriend in the role of his leading male. David's mission with The Biracy Project is to ensure no one with a creative vision would ever have to compromise their ideas again.

For more information, please email Glynis Corkal or telephone 204-957-2995.

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