Attend the Insiders Guide to Banff World Media Festival 2012
Industry Centre > Blogs > Attend the Insiders Guide to Banff World Media Festival 2012
Posted by Liz Hover
on Monday, January 16, 2012.
Categories: Social media, Television, Marketing, Careers, Training, NSI
NSI and the Banff World Media Festival are excited to announce an amazing new workshop designed to give you a competitive edge at Banff 2012.
This jam-packed, one-day workshop will give you insider information on what broadcasters are looking for, tips for maximizing your attendance at the festival and professional feedback on your website and marketing materials.
This workshop is for both new and returning Banff delegates.
Workshop dates and registration deadlines
Sign up by March 5* for the following workshops:
Sign up by April 16* for the following workshops:
The workshop fee is $450. Banff World Media Festival will extend the kick-off rate of $1,295 to participants registering for this workshop and NSI will provide a 50% discount off the application fee to any NSI training program between March 1, 2012 and March 31, 2013.
*We reserve the right to cancel the workshop due to low enrollment, instructor illness or other reasons beyond our control. In the event the workshop is cancelled, all payments will be refunded. If a workshop delegate cancels their attendance, payment will not be refunded.
**Winnipeg - contact Laurence Véron for information about how On Screen Manitoba’s industry development program Access To Markets might be able to help with funding your attendance.
Register early as space is limited. Only 12 participants will be accepted per workshop. Workshops run from 9 a.m. to 5 p.m. Venues to be confirmed.
Sign up for a workshop
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- Step 2. If you’d like professional feedback on your website and marketing materials, please email them to Brandice Vivier by the registration deadline (one-sheets, websites and sizzle reels only.)
Registration deadline is March 5 for Vancouver, Calgary, Edmonton and Winnipeg. Deadline is April 16 for Toronto, Montreal and Halifax.
The Banff World Media Festival is hosting an evening reception after each workshop which is open to workshop delegates and the general public.
Workshop overview - 9 a.m. to 5 p.m.
1) What’s New for Banff 2012
Presented by a representative from the Banff World Media Festival.
2) Making Connections – it’s all about relationships
Banff is a prime opportunity to build relationships and make a good first impression. Solid relationships = sales. Broadcasters want to work with content creators they trust and respect. Introducing yourself and highlighting your accomplishments is necessary in an environment like Banff. Learn how to make lasting impressions and build a solid working relationship with decision makers.
3) Market research
Get the skinny on what the broadcasters are looking for before you hit the market. Trends are constantly shifting – what was popular last year may be passé this year. We’ll give you insider information on what they're looking for in drama, comedy, kids, factual and documentary.
4) How to make your website work for you
Your website is the first place people go when researching potential meetings. It’s important that it is representative of your brand. Participants will have their websites critiqued by a social media marketing consultant and will be given a list of resources and practical tools they can use to help build online audiences for their projects.
5) Marketing Materials
The necessary marketing materials differ depending on what genre you’re selling. A well written and designed one-sheet is an integral part of any pitch in the scripted world. Sizzle reels are where it’s at when it comes to factual programming. It’s becoming a “demo or die” world out there! We’ll show you how to get your marketing materials noticed.
You can have your websites, one-sheets and/or sizzle reel evaluated by the facilitators (email your materials to Brandice Vivier by the registration deadline).
6) The Art and Etiquette of Pitching – from the broadcaster’s perspective
The opportunities to pitch at a busy market are as endless as they are varied. The facilitators will provide you with an insider's view on the do’s and don’ts of pitching in any situation.
7) Tips on “doing” Banff
The facilitators will walk you through the festival from where to book meetings to where to have a drink at the end of the day. We will even tell you what to wear and which parties to attend. Facilitators will also be on hand at the festival if you need advice or just a friendly face.
Workshop facilitators
Melissa Kajpust is the Director of Programming for the National Screen Institute. Prior to joining NSI, Melissa was a development executive for Super Channel and Executive in Charge of Development at Frantic Films. She's also an award-winning writer and has worked on and developed programs for CTV, W, Space, Comedy, Slice, A-Channel, APTN, Treehouse, Citytv, YTV and Movie Central.
Brandice Vivier is the Program Manager for NSI Totally Television and has mentored producers and writers over the past 10 years at Banff by setting up meetings with broadcasters, distributors and executive producers and helping them strategize their attendance for maximum results. In the last eight years, five series from the NSI Totally Television program have gone to air: Less Than Kind (HBO Canada), ‘da Kink in My Hair (Global TV), Wapos Bay (APTN), Todd and the Book of Pure Evil (Space) and This Space for Rent (CBC).
Brit gal Liz Hover has worked for NSI since arriving in Canada in 2003. She’s currently their digital media manager. Liz has been named one of the world’s top 125 fearless female bloggers and has taught social media marketing workshops and provided website critique to producers, entrepreneurs, publishers and many others across Canada for several years. Liz’s dog Sadie Shih Tzu writes a blog which was nominated for three Canadian Weblog Awards in 2010.
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Views expressed here are the views of the author and do not necessarily reflect the views of the National Screen Institute - Canada (NSI).
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The views expressed here are the views of the author and do not necessarily reflect the views of the National Screen Institute - Canada (NSI).