IPF’s digital media marketing workshop … or, how Lauren got her Google juice back

Sue Biely Lauren MacDiarmid Julie Giles Annelise Larson Sheri Candler

Above: Sue Biely, Lauren MacDiarmid, Julie Giles, Annelise Larson and Sheri Candler

The Independent Production Fund (IPF) recently put on a two day workshop in Winnipeg as part of a series they’re running across the country.

As a member of the communications team at NSI I was keen to attend. The registration form indicated you needed a specific project, but the IPF’s Andra Sheffer (who was just awarded a Digital Media Trailblazer Canadian Screen Award) said “why not attend?” That nudge of encouragement was all I needed.

Our presenters, Julie Giles of GreenHAT Digital and Annelise Larson of Veria Search Media Marketing, along with facilitator Sue Biely of Nudge Consulting, each brought their own unique personality, or special sauce, to the mix. As On Screen Manitoba’s Joy Loewen said in their intros, they’re not only the cream of the crop in Canadian digital media marketing, they’re among the best in the world.

Julie and Annelise led us through topics like search engine optimization aka Google juice, how to tackle online marketing challenges for different screen media mediums, and some really cool tips and tricks for maximizing your digital media presence.

Despite what some people may think, digital media is not going away, so you might as well learn how to use it to your advantage. As we learned, by 2016, the gigabyte equivalent of all movies ever made will cross global IP networks every three minutes.

Though I brought the NSI laptop I barely used it for notes, preferring instead to jot things down on paper which reinforced another term I learned – digital native – people born after 1988 and the introduction of digital technology. Despite my appearance (wink) I am not among this crowd.

It’s okay though, I can still hang with the ‘digital natives’ and found that Liz Hover, our spectacular director of online at NSI has proven to be an equally spectacular mentor for me – I knew, or was at least familiar with, about 85% of what was discussed during the workshop.

The last day of the workshop featured Sheri Candler, another guru of the digital marketing world. Having her with us for the full day was, as Sue said, “a gift” and when she talked I listened.  So far, the biggest impact from Sheri has been to unprotect my personal Twitter account. (“Why are you on Twitter if you don’t want to engage?”, as she said)

I came away from the workshop inspired.

I’m excited to look at my next Google analytics stats email and know more about what the hell it means. I’m excited to maybe, just maybe, build a WordPress website from scratch…and I’m really excited to have met brilliant women like Julie, Annelise, Sue and Sheri.

I feel privileged to have been part of their audience and have one-on-one time with them. Thank you for coming to Winnipeg in February and sharing your juju with us!

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